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Author: Anand

Can too many projects create a lack of focus?

Posted on August 4, 2011 by Anand

I often ask myself this question because I am not quite sure what the answer would be in my case.  I use the 80:20 rule to give all my attention to getting something going and whereas I used to try… Continue Reading →

Business, Personal 80 20 rule, entrepreneur, Getting Things Done, multiple businesses, Pareto principle, time management

Positive results continue

Posted on July 31, 2011 by Anand

LRC’s summer continues brilliantly with a fantastic June followed by a brilliant July. We have so many more word of mouth bookings and our online and offline advertising efforts are performing fantastically. In fact, our ongoing mailshots and SEO work,… Continue Reading →

Business Adwords, marketing for taxi, online minicab advertising, Search engine optimization, Word of mouth

Leading Route Cars is picking up nicely

Posted on June 29, 2011 by Anand

Despite some staffing issues over the past few weeks at Leading Route Cars, business has been picking up.  We have a fantastic set of drivers working for us and we have picked up some key accounts recently after a lot… Continue Reading →

Business direct marketing, focus, lrc improvement, more taxi bookings, multiple marketing channels, Search engine optimization

The things my boy gets up to

Posted on June 24, 2011 by Anand

In just a short few months, its amazing how naughty my little Arav has become.  Cruti and I used to think the “terrible two’s” phrase was overused but we have quickly realised how true this is. It seems like one… Continue Reading →

Personal arav, asda, BlackBerry Torch, climbing, tantrums, Tap, terrible two's, toothbrush

Outsourcing isn’t the end of staffing issues

Posted on June 9, 2011 by Anand

Leading Route Cars as a business kicked off in the summer of 2009, with our first driver and first booking coming shortly thereafter.  The telephone lines were in, a mockup website designed by yours truly and an Excel sheet at… Continue Reading →

Business outsourcing, phones, Sapna, staffing

More LRC Promotional Material

Posted on May 31, 2011 by Anand

It has been almost a month now since I introduced some great new promotional materials into the mix for Leading Route Cars. The long-waited outdoor PVC banner arrived and was promptly put up outside our offices the same day.  Perfectly… Continue Reading →

Business car window stickers, promotional material, pvc banner

Direct Mail Marketing or Carding for short

Posted on May 30, 2011 by Anand

This time 6 days ago, I was about to set out for an area in Wembley to do some carding for Leading Route Cars, my London minicab business.  I parked up on Tokyngton Avenue and got my bag of taxi… Continue Reading →

Business carding, distribution, London, minicab cards, taxi cards, Wembley

Fantastic result yesterday

Posted on May 24, 2011 by Anand

Back at the tail end of April, I had broken down my target markets into specific areas so I could split my week and give each segment proper focus on ‘its designated day’. I called one of these segments ‘LRC… Continue Reading →

Business creative marketing, direct marketing, London Heathrow Airport, mailshots

I can’t believe my boy is two!

Posted on May 9, 2011 by Anand

Even though my son turned 2 last week and even though we celebrated with a toddlers party on the weekend, I can’t believe he’s grown up so fast. My wife and I were looking through some of Arav’s old photos,… Continue Reading →

Personal arav, baby, growing up, toddler, two years old

Website changes & continuing SEO

Posted on April 11, 2011 by Anand

I’m very glad to say that all my work on the Leading Route Cars website over the past 18 months has been delivering excellent results.  For all the main areas we serve, you can find us on page 1. For… Continue Reading →

Business Search engine optimization, seo, website

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